Read This Before Our Next Meeting by Pittampalli Al
Author:Pittampalli, Al [Pittampalli, Al]
Language: eng
Format: mobi, epub
Published: 2011-12-30T05:45:58.401000+00:00
* * *
The ground rules:
1.
Let's invite people who are passionate about the idea. A passionate intern is better than a disinterested executive.
2.
Let's praise liberal y. No criticism, not even evaluation. This is not a regular meeting. If it turns into one, then we have failed. Let's make sure that the measured output of the meeting is the breadth and quantity of ideas.
3.
Let's number our ideas. IDEO head Tom Kel y recommends deciding how many ideas you want to have and then shooting for that number. This method forces people to let go of their filters in service of meeting the target number of ideas.
4.
Let's use a timer. It's toward the very end that people start flinging up last-minute ideas to meet the mark. Perversely, tension helps us overcome fear.
5.
Let's have fun. (Most of us have forgotten how to have fun at work.)
6.
Let's get active. Encourage people to stand up, walk around the room. In fact, get out of the room. Brainstorming always works better in a place reserved for just that. If the room is the very same place where you got excoriated for a lousy quarter, it's hard to feel confident.
7.
Let's have a clear focus. Make sure the brainstorm is free, but not a free-for-al . The ideas should be targeted in the direction of the problem at hand. Create a clear problem statement and make sure people are on task.
8.
Let's have a strong facilitator (or an expert). The cost of even the best brainstorming expert is tiny compared to the benefit you'l get and the time you'l save. In addition, an external voice can change the tone in the room more easily than you can.
9.
Let's not invite the boss or the VP of No into the room. You have to make the environment feel safe for people to suggest ideas that are risky, even controversial. If there is a key leader who is clearly holding the session back, that person needs to go.
10.
Let's write it al down. A non-participant should chronicle everything, even the sil y stuff.
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